Printers tailored to the demand

izytówek, albo sklep c ciuchami bez ulotek? Nie ma opcji To jest po prostu konieczność. Właściwie to określenie gadżety reklamowe jest nomen omen niewłaściwe. Nie chodzi o to, żeby zarzucać klientów ulotkami, czy wciskać im wizytó

 Printers tailored to the demand

I ty potrzebujesz ulotek!

Bez gadżetów reklamowych ani rusz. Zwłaszcza, jeśli prowadzisz jakiś sklep, albo oferujesz jakieś usługi "dla ludności". No bo jak to - fryzjer bez szyldu i wizytówek, albo sklep c ciuchami bez ulotek? Nie ma opcji To jest po prostu konieczność. Właściwie to określenie gadżety reklamowe jest nomen omen niewłaściwe. Nie chodzi o to, żeby zarzucać klientów ulotkami, czy wciskać im wizytówki. Dobrze, żeby dać ludziom znać, że tutaj, o tak - właśnie tutaj, jest nowy sklep z fajnymi ciuchami. Albo solarium. Albo sklep z winem. Albo... No, dopiszcie sobie cokolwiek.


Changing print needs

Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.

The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?


Definition of laser printing

Laser printing is an electrostatic digital printing process. It produces high-quality text and graphics (and moderate-quality photographs) by repeatedly passing a laser beam back and forth over a negatively charged cylinder called a "drum" to define a differentially charged image.1 The drum then selectively collects electrically charged powdered ink (toner), and transfers the image to paper, which is then heated in order to permanently fuse the text, imagery, or both. As with digital photocopiers, laser printers employ a xerographic printing process. However, laser printing differs from analog photocopiers in that the image is produced by the direct scanning of the medium across the printer's photoreceptor. This enables laser printing to copy images more quickly than most photocopiers.

Źródło: https://en.wikipedia.org/wiki/Laser_printing



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